{"id":1169,"date":"2025-06-26T14:00:32","date_gmt":"2025-06-26T14:00:32","guid":{"rendered":"http:\/\/baldheadedgirls.com\/?p=1169"},"modified":"2025-06-26T15:02:31","modified_gmt":"2025-06-26T15:02:31","slug":"brooke-devard-to-lead-refinery29s-new-era-everything-has-led-to-this-moment","status":"publish","type":"post","link":"http:\/\/baldheadedgirls.com\/index.php\/2025\/06\/26\/brooke-devard-to-lead-refinery29s-new-era-everything-has-led-to-this-moment\/","title":{"rendered":"Brooke DeVard To Lead Refinery29\u2019s New Era: \u201cEverything Has Led To This Moment\u201d"},"content":{"rendered":"

If you\u2019ve followed my work\u2014whether through Naked Beauty<\/a><\/em>, my content or conversations we\u2019ve had online\u2014you know how much I care about beauty, identity, and storytelling. I\u2019ve always believed that the way we express ourselves through hair, makeup, style, and scent is powerful. It\u2019s culture. It\u2019s communication. It\u2019s personal.<\/p>\n

So I\u2019m thrilled to share that I\u2019ve joined Refinery29 as Chief Content Officer<\/strong>.<\/p>\n

This is a full-circle moment. Refinery29 was one of the first platforms I saw doing beauty and fashion, and lifestyle content that actually spoke<\/em> to me\u2014intelligent, culturally aware, and creatively fearless. For 20 years, it has led with storytelling that centers identity<\/a>, emotion, and self-expression<\/a>. I\u2019m deeply honored to help lead its next chapter.<\/p>\n

Now, a bit about how I got here.<\/p>\n

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I\u2019ve loved fashion and beauty for as long as I can remember. What began as a dress-up drawer in my childhood bedroom evolved into a fashion blog I started in high school called The Glamorous Eccentric.<\/em> But it wasn\u2019t just about getting dressed\u2014it was about building a world. As a kid, I directed elaborate Spice Girls music videos in my bedroom, playing every role: director, stylist, hair and makeup artist, location scout, and star. That was my first taste of media-making\u2014long before I knew what \u201ccontent creation\u201d even meant.<\/p>\n

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From an early age, I understood that beauty and style were a language. My grandmother, an educator with a PhD, carried herself with elegance and intention. My mother, a trailblazing executive, could command a room in a perfectly tailored blazer. The message was clear: how you show up matters\u2014and style is both armor and art.<\/p>\n

Growing up in New York City, I was immersed in creativity. As a teen model with Ford, I was fascinated by what happened behind<\/em> the camera: Who\u2019s telling this story? Why? I began documenting my outfits and writing about fashion shows I\u2019d sneak into after school. No one was calling it \u201ccreator culture\u201d yet, but that\u2019s exactly what it was. And I loved it.<\/p>\n

I went on to study English at Stanford and interned at Ogilvy and Vogue<\/em>. Each step shaped me. At Vogue<\/em>, I learned what excellence looked like. Ogilvy taught me that advertising, at its best, is art. At Ralph Lauren, I saw what it meant to create a brand people could feel<\/em>. Nokia gave me a global lens for marketing and the importance of region-specific storytelling. At Viacom, I deepened my understanding of how talent, content, and strategy come together to drive cultural impact. And at Instagram, I saw firsthand how creators were going to transform everything we knew about media.<\/p>\n

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In 2016, I launched Naked Beauty<\/em> <\/a>because I couldn\u2019t find the beauty podcast I wanted to hear. I bought two mics off Amazon and recorded them in my dining room. Nine years and more than 350 episodes later, Naked Beauty<\/em>, is one of the top beauty podcasts globally. In 2025, we won the iHeart Podcast Award<\/a> for Best Beauty & Fashion Podcast. What I\u2019m proudest of, though, is the community<\/em> we\u2019ve built\u2014curious, thoughtful, deeply engaged listeners who care about self-expression, ritual, and reflection.<\/p>\n

Most recently, I\u2019ve worked as a content creator and entrepreneur\u2014partnering with global beauty brands, launching the award-winning Naked Beauty<\/a><\/em> fragrance<\/a> in 2024, and continuing to grow Naked Beauty<\/em> across formats. It\u2019s been a masterclass in blending storytelling with commerce and pushing creative boundaries. And I\u2019m thrilled to bring the Naked Beauty<\/em> brand into the Refinery29 family.<\/p>\n

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As Chief Content Officer, I\u2019m excited to build on Refinery29\u2019s legacy with storytelling that\u2019s expansive, emotionally intelligent, and deeply rooted in culture. <\/p>\n

brooke devard ozaydinli<\/cite><\/p><\/blockquote>\n<\/figure>\n

My lens has always been global. I\u2019ve lived in Paris and London, created the #NakedBeautyGlobal<\/a> series to explore rituals around the world, and seen firsthand how trends travel\u2014how hair braiding in Ethiopia inspires runways in New York, or how ancient Chinese beauty practices go viral on TikTok.<\/p>\n

Refinery29 is a global platform. And now, as Chief Content Officer, I\u2019m excited to build on its legacy with storytelling that\u2019s expansive, emotionally intelligent, and deeply rooted in culture. I want to collaborate with emerging creators, reimagine what audio can be, and develop new formats that reflect the world we live in today.<\/p>\n

As a mother of two, I also bring a lived understanding of identity, time, and intention to everything I create and lead. I want people to come to Refinery29 and leave more inspired, more informed, and more connected to themselves.<\/p>\n

We\u2019re in a pivotal moment for media\u2014audiences are craving more meaning, more depth, more connection. This new chapter at Refinery29 marks a turning point in how we rise to that challenge.<\/p>\n

We\u2019re stepping into this bold new era with vision, creativity, and heart. I hope you\u2019ll join us.<\/p>\n

Like what you see? How about some more R29 goodness, right here?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019ve followed my work\u2014whether through Naked Beauty, my content or conversations we\u2019ve had online\u2014you know how much I care about beauty, identity, and storytelling. I\u2019ve always believed that the way we express ourselves through hair, makeup, style, and scent is powerful. It\u2019s culture. It\u2019s communication. It\u2019s personal. So I\u2019m thrilled to share that I\u2019ve…<\/p>\n","protected":false},"author":1,"featured_media":1171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/posts\/1169"}],"collection":[{"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/comments?post=1169"}],"version-history":[{"count":3,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/posts\/1169\/revisions"}],"predecessor-version":[{"id":1175,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/posts\/1169\/revisions\/1175"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/media\/1171"}],"wp:attachment":[{"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/media?parent=1169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/categories?post=1169"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/tags?post=1169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}