{"id":1787,"date":"2025-07-31T11:14:37","date_gmt":"2025-07-31T11:14:37","guid":{"rendered":"http:\/\/baldheadedgirls.com\/?p=1787"},"modified":"2025-07-31T14:58:44","modified_gmt":"2025-07-31T14:58:44","slug":"kosas-perfected-its-own-mascara-my-lashes-have-never-looked-better","status":"publish","type":"post","link":"http:\/\/baldheadedgirls.com\/index.php\/2025\/07\/31\/kosas-perfected-its-own-mascara-my-lashes-have-never-looked-better\/","title":{"rendered":"Kosas Perfected Its Own Mascara \u2014 & My Lashes Have Never Looked Better"},"content":{"rendered":"
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Mascara<\/a> has always been a bit tricky for me. My eyes, and specifically my lashes, are one of my favorite features, and I\u2019ll admit I\u2019ve long been wary of how mascara and more importantly, removing said mascara)\u00a0 might affect the health of my naturally long, lush lashes<\/a>. (Thank you, parents!) Luckily, a career in beauty \u2014 not to mention some serious innovation in ingredient tech and the rise of oil and balm removers \u2014 has given me a front-row seat to the industry. And let me tell you: Mascaras are really<\/em> good now.<\/p>\n

I still remember the first one I applied without fear of damaging my lashes<\/a>. It was from a then-indie brand called Kosas<\/a> and came in a bright magenta tube. The formula was nourishing, gentle<\/a>, and delivered big, flirty volume. I loved it \u2014\u00a0 though some users experienced smudging. Kosas founder Sheena Zadeh heard the feedback and came back with a response: a new mascara called Soulgazer. (You know what they say about eyes and windows to the soul.)<\/p>\n

Soulgazer Mascara<\/a>, $28<\/h2>\n
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\u201cMascara is the hardest thing I\u2019ve ever had to create,\u201d Zadeh tells Refinery29. \u201cOur first mascara, The Big Clean, was all about clean, bold volume. With Soulgazer, I wanted to perfect the formula with a focus on length.\u201d Mission accomplished. Soulgazer is the mascara of my dreams: fluttery, feathery, defined lashes that rival Bambi\u2019s, zero clumps or smudging (believe me, I tried!), and easy removal with just an oil cleanser and warm water.<\/p>\n

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And it doesn\u2019t just look<\/em> good. Like Zadeh\u2019s first mascara, Soulgazer contains lash serum-grade ingredients designed to improve the health and appearance of lashes over time. Powered by the amino acid peptide Myristoyl Pentapeptide-17, users in a clinical trial saw a 97% increase in lash volume and a 60% increase in length after eight weeks. And as mascara lovers know, the wand matters. Kosas landed on an hourglass-shaped, molded silicone brush that, according to Zadeh, is \u201cdoing a lot behind the scenes.\u201d\u00a0<\/p>\n

As I tested Soulgazer, I was amazed at how the brush caught and coated every lash while depositing just <\/em>the right amount of product. In the name of beauty journalism, I even pushed the limit to see when clumps would appear, and\u2026nothing! \u201cThe bristles are all different lengths, which helps separate and fan things out for a fluttery, lifted look,\u201d Zadeh explains. \u201cAnd the curved shape hugs the lashes for a fanning, eye-opening effect and allows for endless buildability.\u201d<\/p>\n

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But don\u2019t just take my word for it. I asked Refinery29 Producer Alexa Rhodes to try it and share her take. \u201cSoulgazer mascara made my lashes look full, lifted, and defined, and lasted all day without smudging,\u201d said Rhodes. \u201cIt even helped revive my tired mom eyes into something fresh and awake. Clumpy mascara is my biggest pet peeve, but thankfully, this one goes on smooth and clean with zero clumps!\u201d\u00a0<\/p>\n

At $28 for a full-size (and $16 for a mini), Soulgazer is a luxury mascara at a prestige price \u2014 but to me, it\u2019s worth every penny.\u00a0 It\u2019s so gentle on the eyes and effective for growth that I\u2019ve essentially stopped using lash serum<\/a>. Pair it with Kosas\u2019 new lineup of Soulgazer creamy gel eyeliners<\/a>, and you\u2019ve got the recipe for a smize that says everything \u2014\u00a0 without saying a word.<\/p>\n

Like what you see? How about some more R29 goodness, right here?<\/strong><\/p>\n

We Tried Kosas’s New Tinted Gel Cream<\/a><\/p>\n

We Tested Benefit’s New Mascara On Short Lashes<\/a><\/p>\n

Will Aquaphor Help My Eyelashes Grow Longer?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mascara has always been a bit tricky for me. My eyes, and specifically my lashes, are one of my favorite features, and I\u2019ll admit I\u2019ve long been wary of how mascara and more importantly, removing said mascara)\u00a0 might affect the health of my naturally long, lush lashes. (Thank you, parents!) Luckily, a career in beauty…<\/p>\n","protected":false},"author":1,"featured_media":1789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/posts\/1787"}],"collection":[{"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/comments?post=1787"}],"version-history":[{"count":3,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/posts\/1787\/revisions"}],"predecessor-version":[{"id":1794,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/posts\/1787\/revisions\/1794"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/media\/1789"}],"wp:attachment":[{"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/media?parent=1787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/categories?post=1787"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/tags?post=1787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}