{"id":4767,"date":"2026-02-11T07:05:00","date_gmt":"2026-02-11T08:05:00","guid":{"rendered":"http:\/\/baldheadedgirls.com\/?p=4767"},"modified":"2026-02-12T14:58:33","modified_gmt":"2026-02-12T14:58:33","slug":"best-of-sustainability-in-your-ear-gs1-goes-wholechain-to-track-beef-impacts","status":"publish","type":"post","link":"http:\/\/baldheadedgirls.com\/index.php\/2026\/02\/11\/best-of-sustainability-in-your-ear-gs1-goes-wholechain-to-track-beef-impacts\/","title":{"rendered":"Best of Sustainability In Your Ear: GS1 Goes Wholechain To Track Beef Impacts"},"content":{"rendered":"
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Revisit an important conversation about understanding the source of your food. Consumers and grocers who want to verify the quality of the beef they sell are asking for increased supply chain transparency. Vivian Tai, Director of Innovation at GS1 US<\/a>\u00a0visited with Earth911 in February 2024<\/a> to introduce GS1\u2019s Digital Link advanced universal product code and returns to talk beef transparency with Jayson Berryhill, cofounder of Wholechain<\/a>, who worked with GS1 to develop a new standard for cattle traceability using innovative blockchain technology. Wholechain Cattle Traceability is a system for verifying compliance with various standards, including animal welfare and feeding practices. Wholechain\u2019s blockchain-based system ensures that information about the entire supply chain\u2014such as where the cattle were raised, what they ate, and their treatment in life\u2014can be tracked and authenticated.<\/div>\n
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Vivian Tai, Director of Innovation at GS1 US, and Jayson Berryhill, cofounder of Wholechain, are our guests on Sustainability In Your Ear<\/i>.<\/figcaption><\/figure>\n<\/div>\n
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We explore how their collaboration will provide you with more information and how Wholechain\u2019s platform might be used to calculate environmental impacts, such as deforestation and methane emissions, while helping companies comply with regulations that shape the world\u2019s food supply, like the Food & Drug Administration\u2019s Food Safety Modernization Act Rule 204, which requires business to maintain records of food production, processing, and distribution to enable rapid identification of contamination sources during a foodborne illness outbreak. We\u2019ll also discuss how Wholechain\u2019s blockchain technology could expand beyond cattle to other industries, creating more transparent, sustainable, and circular global supply chains<\/a>. You can learn more about Wholechain at https:\/\/wholechain.com\/<\/a> and about GS1\u2019s traditional rectangular bar codes and next-generation 2D QR code, GS1 Digital Link at https:\/\/www.gs1us.org\/<\/a><\/p>\n<\/div>\n