{"id":4840,"date":"2026-02-09T15:47:53","date_gmt":"2026-02-09T16:47:53","guid":{"rendered":"http:\/\/baldheadedgirls.com\/?p=4840"},"modified":"2026-02-12T14:59:01","modified_gmt":"2026-02-12T14:59:01","slug":"sabrina-elba-is-building-beauty-with-us-in-mind","status":"publish","type":"post","link":"http:\/\/baldheadedgirls.com\/index.php\/2026\/02\/09\/sabrina-elba-is-building-beauty-with-us-in-mind\/","title":{"rendered":"Sabrina Elba Is Building Beauty With Us In Mind"},"content":{"rendered":"
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From the very beginning, Sabrina Elba<\/a><\/strong> has been clear about who she is creating for. In this episode of Go Off, Sis<\/em> sponsored by Target<\/a><\/strong> and its Black History Month collection, which spotlights Black founders building with community in mind, the S\u2019ABLE Labs<\/a><\/strong> co-founder breaks down what it means to build beauty intentionally, ethically, and with communities of color at the center rather than the margins.<\/p>\n

At the heart of Elba\u2019s approach is what she calls \u201cA beauty,\u201d a term rooted in African beauty knowledge passed down across generations. \u201cIt\u2019s the passing down of knowledge, traditions, ingredients, customs, throughout the whole continent of Africa,\u201d she explains. That history is not just inspiration. It is a framework for how she builds. African botanicals like shea, Black soap, and rooibos come from some of the world\u2019s harshest climates, which Elba says makes them especially powerful for skincare. For Elba, purpose lives in how those ingredients are used, not just where they come from. <\/p>\n

Purpose also shows up in how those ingredients are formulated. Elba is intentional about pairing traditional African botanicals with modern skincare science, creating products designed to support melanin-rich skin without irritation. \u201cEverything is fragrance free,\u201d she says. \u201cI don\u2019t want to irritate skin that has gone through it.\u201d Her philosophy reflects a belief that starting with more sensitive, inflammation-prone skin leads to better products overall.<\/p>\n

That mindset was shaped by personal experience. As a teenager, Elba struggled with products that damaged her skin barrier and failed to meet her needs. \u201cIt\u2019s part of the reason I\u2019m so frustrated with the beauty industry, frustrated enough to start a brand,\u201d she says. Rather than adapting to what existed, she chose to build something new with intention.<\/p>\n

Elba\u2019s purpose extends beyond formulation into how her brand operates. As a UN Goodwill Ambassador, she brings the same care to sourcing, working directly with farming communities across Africa and prioritizing transparency, fair wages, and safe working conditions. \u201cIf a product doesn\u2019t tell you where those ingredients are coming from, we need to question that,\u201d she says. It is an approach that aligns closely with Target\u2019s Made With Purpose<\/em> initiative, where ethical practices are treated as essential, not optional.<\/p>\n

The beauty founder also pushes back on the narrow way Black-founded brands are often framed. \u201cYou haven\u2019t created a Black product,\u201d she says. \u201cYou\u2019ve created a better product period.\u201d Starting with communities of color, she argues, raises the bar for the entire industry.<\/p>\n

Listen to the full Go Off, Sis<\/em> episode to hear Elba chat with Senior Content Director of Entertainment at Refinery29\/Unbothered, Kathleen Newman-Bremang, Brand Partnerships Lead at Unbothered, Sandy Pierre, and Social Strategist at Unbothered, Jessika Hardy, about African beauty knowledge, clean formulation, and why the industry still has catching up to do.<\/p>\n

Like what you see? How about some more R29 goodness, right here?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

From the very beginning, Sabrina Elba has been clear about who she is creating for. In this episode of Go Off, Sis sponsored by Target and its Black History Month collection, which spotlights Black founders building with community in mind, the S\u2019ABLE Labs co-founder breaks down what it means to build beauty intentionally, ethically, and…<\/p>\n","protected":false},"author":1,"featured_media":4842,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/posts\/4840"}],"collection":[{"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/comments?post=4840"}],"version-history":[{"count":2,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/posts\/4840\/revisions"}],"predecessor-version":[{"id":4843,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/posts\/4840\/revisions\/4843"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/media\/4842"}],"wp:attachment":[{"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/media?parent=4840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/categories?post=4840"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/baldheadedgirls.com\/index.php\/wp-json\/wp\/v2\/tags?post=4840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}